Industry | Banking

Premier Bank is a privately owned Islamic Sharia compliant commercial bank incorporated in Somalia in 2013 and licensed by the Central Bank of Somalia in 2014.

Background
The bank’s website requires professional work that can change the way the website is structured and make it more attractive to people connected to the bank’s various services. Both parties have planned to be renovated after proposal is been presented to the bank.

Challenges
Primier Bank approached Yooltech feeling unhappy with how their brand was being perceived by their customers. Being so much more than simply a bank, Premier wanted their website visitors to immediately understand their full range of services. By being clear and to the point about their business, Premier wanted to improve their customer journey on their website with the goal of increasing lead generation.

Solution
We launched the planning and discovery phase by conducting a thorough competitor analysis. We took a look at Premier’s top competitors to identify what was working for them and, equally important, what wasn’t working. From the data we collected, we started at the top of their sales funnel and began to rethink Yooltech’s messaging and keywords throughout the entire site.
As a growing and adapting company, Premeir also wanted to push their services and highlight the quality in their work. To guide users through the website and sales journey, our solution was to call out specific pages immediately on the homepage using compelling imagery to grab the users’ attention. Using subtle animations and hover effects, users are more inclined to interact and engage with the content as they continue through the website.

Results
In the first year since the launch of their new website, Premier bank has seen a tremendous increase in organic search rankings, user experience, conversions, and overall website performance. The organized structure of the website and content gives users a clear path to follow to find information they are looking for. Not only that, but Premier’s website redesign now portrays them as more than just a bank – Users view them as a complete guide and useful.
Improved lead generation: Starting immediately after launch Tracking reported extremely positive feedback.
Increased site traffic: In the first six months of 2020, the site has had 20% more unique visitors than in all of 2016-19.
Improved user experience: The new design and architecture makes it easier for users to find information and inquire for more. The improved search layout is more intuitive, and the results are now mobile responsive to meet customer demand.